If there’s anything I love about Christmas, it’s about the spirit of giving. From 1 Nov to 24 Dec 2011 (1 week more to go!) IKEA Malaysia is back with the global annual Soft Toy Campaign! So what does this mean? Get this:-
Every soft toy or chicken nuggets kid’s meal you buy at the IKEA store will equate to a 1 Euro (approximately RM4.25) donation by the IKEA Foundation to UNICEF & Save The Children for kids in need to have quality education. This year, IKEA is aiming the campaign to be more meaningful and wants its customers to be part of the CSR initiative to give twice by donating their purchased IKEA soft toys into the donation bin.
But all talk is cheap, let’s do the walk! On top of the initiative, a group of 47 underprivileged children from 3 local charity homes were also treated to a fun-filled Kids’ early Christmas Celebration party hosted by IKEA Malaysia held at IKEA Store Damansara. Look at the smiles on them faces 🙂
In the end of the day, the event was a big success and will provide a brighter future to the underprivileged children!
“What better way to spend the school holidays than getting involved in this year’s give twice IKEA Soft Toy campaign, where you can make a personal contribution to help more children go to school and also to give twice by donating the soft toy to provide many underprivileged children in our community with a memorable holiday gift.”, says Ms Yeong Tze Kuen, Deputy Regional Marketing Manager of IKEA.
“It’s heartwarming to know hopefully, hundreds of plush, cuddly and adorable soft toys will soon be in the welcoming arms of underprivileged children in our community, thanks to the kindness of our customers who wants to give twice in this year’s IKEA Soft Toy Campaign. The best gift you can give a child is the gift of an education. And educating all our children is a top priority. This school holiday, we hope our customers will pick the present that gives millions of children the joy of education. Plush and cuddly IKEA soft toys are clearly the gift that gives back”, says Puan Roszalena Mashurdin, Store Manager of IKEA Damansara.