Of IKEA, Soft Toys and in general feel-good Xmas buzz :D

If there’s anything I love about Christmas, it’s about the spirit of giving. From 1 Nov to 24 Dec 2011 (1 week more to go!) IKEA Malaysia is back with the global annual Soft Toy Campaign! So what does this mean? Get this:-

Every soft toy or chicken nuggets kid’s meal you buy at the IKEA store will equate to a 1 Euro (approximately RM4.25) donation by the IKEA Foundation to UNICEF & Save The Children for kids in need to have quality education. This year, IKEA is aiming the campaign to be more meaningful and wants its customers to be part of the CSR initiative to give twice by donating their purchased IKEA soft toys into the donation bin.

But all talk is cheap, let’s do the walk! On top of the initiative, a group of 47 underprivileged children from 3 local charity homes were also treated to a fun-filled Kids’ early Christmas Celebration party hosted by IKEA Malaysia held at IKEA Store Damansara. Look at the smiles on them faces 🙂

In the end of the day, the event was a big success and will provide a brighter future to the underprivileged children!

  “What better way to spend the school holidays than getting involved in this year’s give twice IKEA Soft Toy campaign, where you can make a personal contribution to help more children go to school and also to give twice by donating the soft toy to provide many underprivileged children in our community with a memorable holiday gift.”, says Ms Yeong Tze Kuen, Deputy Regional Marketing Manager of IKEA.

These children range from age of 3 to 14 were not just there to join the exciting activities, they also did decorating of their own photo frames for the personalised photo with Santa Claus, storytelling sessions using this year’s soft toy range, caroling, fun clowns, to delicious breakfast, lunch and the children chose one of their many Xmas presents; any soft toys at the Children’s department. You should have seen their faces… :’)
“It’s heartwarming to know hopefully, hundreds of plush, cuddly and adorable soft toys will soon be in the welcoming arms of underprivileged children in our community, thanks to the kindness of our customers who wants to give twice in this year’s IKEA Soft Toy Campaign. The best gift you can give a child is the gift of an education. And educating all our children is a top priority. This school holiday, we hope our customers will pick the present that gives millions of children the joy of education. Plush and cuddly IKEA soft toys are clearly the gift that gives back”, says Puan Roszalena Mashurdin, Store Manager of IKEA Damansara.
FYI, IKEA Foundation has raised a total of 35.2 million Euro since 2003, which has helped educate more than 8 million children in 45 countries. This year’s goal, through the annual global Soft Toy Campaign is to raise 12 million Euro. IKEA strongly supports the rights of every child and understands that education is key to their growth and development. Through the partnership between IKEA Foundation with Save the Children and UNICEF, the annual IKEA Soft Toy for Education campaign continues to impact millions of children’s lives in developing countries with access to a quality education, school supplies, better teaching facilities and sanitation, as well as trained and dedicated teachers.
So go to IKEA right now and do your bit for the underprivileged kids… or alternatively, you can also go visit www.teachformalaysia.org and find out other ways to provide excellent education to all Malaysians one fine day!
PS- take a look at the picture below and guess what I’ve been up to with these gorgeous ladies, LOL!
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He is an avid blogger at Spinzer.uS and lives 24/7 on Twitter by the moniker @spinzer. Left Investment Banking to pursue the unleashing of Malaysian Gen-Y's hidden talents by founding the EYE (Empowering Youth Endeavors) Project. He co-founded the Young Corporate Malaysians and assists RandomAlphabets in his spare time. He plans to build a socially good empire out of his social media consultancy outfit called SocialGrooves.com in a bid to turn the world into a better place by 2020.

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