Most of you have already seen postings of PimpMyBroadband by other bloggers and twitterers, an initiative by Digi Broadband to allow consumers to share their thoughts, or rather, rants on the current broadband situation. I believe it’s a brave call by them, consumer-based brands are by far too afraid to stand up and try their best to meet up to the service standards that they promised to us. Also before this, there hasn’t been any united call for changes to be done for our broadband services, let alone most complaints are done anonymously due to a certain fear that most Malaysians can identify with: the lack of protection for those who voice out their opinions.
Well I believe with Digi’s Pimp My Broadband campaign, along with such marketing brilliance to provide freebies such as free monthly usage of Digi Broadband (for a fixed amount of time I suspect :P), has managed to answer all the problems listed above. This time, we are hearing from REAL entities, with REAL experience and best of all, comes from a source that will not be able to control pictures, stories or videos that participants will be uploading for the this campaign.
This means that Digi has managed to give voice to broadband consumers in Malaysia, a real step ahead of their competitors who I feel delivered a few low blows in a bid to acquire clients from rivals. One notable example is Streamyx’s advert in Fly.FM’s radio channel which implied they beat their fellow “yellow” rivals in a boxing match.
If you ask for nothing, you get nothing. This is a chance for you to join your fellow friends and family in a bid to hasten our technology progression to at least Singapore’s standards. Korea and Japan are light years ahead of us already in terms of broadband speed and reach, so let’s not even get there. Let’s get heard, and get heard in style.
All you contestants just need to do is:
1. put up a blog entry with either video, or just a regular one with pictures, telling us why you want to pimp your broadband
2. link to pimpmybroadband.com.my (like so :P)
3. Submit the entry on pimpmybroadband.com.my, and get your friends to vote for you!
Once that happens, YOU stand to win 6 laptops (including a macbook air, and a macbook pro), and free DiGi broadband subscriptions. Now how cool is that for an incentive?
We all start somewhere, and I’m glad to say, at least Digi has taken the next step in taking into account our interest as consumers of the internet 🙂 (ps- follow Digi via Twitter here!)