Me and Ruby at the relaunch!

Joanne Kay Kuak briefing us and handing us bags filled with goodies… and a voucher for a brand new pair of shoe! Guess what I got…

Esther, Andrew, Marcky and Sweet was there, too

Here’s me posing with one of the hottest girl in town. Check out her blog!

Awww, look at them little shoes

One of my favouritest pair!

The new collection

VIP from Crocs Malaysia explaining to us what’s new in town.. they always try to bring flavours which we love in Malaysia

A group photo of us bloggers!

THIS is what I got! haha. Ok i’m joking

But she definitely wasn’t!

The post Crocs sees double @ Midvalley appeared first on Spinzer - Blogger, Entrepreneur, Celebrity Manager.

UPDATE –

My latest collection of Crocs now include the world’s lightest pair of sneakers…

OFFICIALLY MY FAV PAIR OF CROCS EVEN OVER THE MELBOURNE FLIP!
(but then again, the Melbourne Flip works better for sandy beaches and in-house slippers <3)

Want to own a pair of Crocs priced at RM30- RM100 ONLY?

Here’s your chance, watch on (and please don’t mind my part- nervous la)

From this point onwards, an unbashful attempt at blatant extraction from Feeqsays‘ blog post (cos he did it so well!)

Hari Raya is just around the corner.

Recently, our cute crocodile shop launch Crocs Fall Holiday 2010 Collection which is you can get a lot of new design and of course I can buy it for my Hari Raya.

For me, Crocs is not only for a casual wear but it also can match with any other outfit. I just bought Crocband Sneaker worth RM309 which is I use it for my GYM session at Celebrity Fitness. <– I did as well!

Get the crocs latest update at:
Facebook fan page
Twitter
Website

Some of the Crocs Fall Holiday 2010 Collection:

Men:
Crocband Sneaker (RM309)
Devario (RM249)

Men:
Santa Cruz Argyle (RM229)
Santa Cruz Classic Plaid (RM229)
Crocband Leather (189)

Women:
Kaela (RM169)
Mccall Big (RM129)

Women:
Lily Holiday (RM189)
Casey (RM239)
.
.
.

Tomorrow is the 1st day of Crocs Warehouse Sales.
It’s your chance to grab a new pair of Crocs for your Hari Raya.

The post More Crocs™ lovin’ with the Crocs Warehouse Sales appeared first on Spinzer - Blogger, Entrepreneur, Celebrity Manager.

Crocs Malaysia, my preferred footwear for all occasions and also whom I am an official blogger for (the earlier first, latter second :p) is constantly trying to find an answer to that too. I thought it might be great that we source the answers from friends and family then, at least we will be able to identify two things at the end of the day:

1. If Crocs Malaysia were to send out a communiqué (for example, like a loyalty programme thingie) which method would you prefer: Facebook, Website, Direct e-mailing, SMS or Twitter? (notice I left out non-social media methods like TV ads and door to door flyers- they are out of fashion imho!)

2. If YOU were interested in a brand, SAY LA, Crocs (which I know a lot of you do :P) and want to find out more about it, say by giving YOUR contact information out, which would you be most comfortable to give out from the list above? I know it’s definitely not your address, like I said, we all don’t like spam do we?

At the end of the day, it’s about finding the right balance between the way how Crocs Malaysia sends out the information (of course they do as they have monthly promotions plus announcements of clearance sales!) and the way how YOU would best receive it- and it all boils down to a method of communication we can all compromise with

Added to that, the best few replies to question 1 and 2 will receive an exclusive premium by Crocs worth RM89 each- a super handy shoe bag! If you haven’t won any from previous contests in my fellow official Crocs blogger’s site,  then try your luck here- trust me it’s way easier since I’ve probably the least visitors among all of them

By the way, do follow Crocs Malaysia on both Twitter and Facebook, also do visit their website at http://www.crocs.com.my/ to find out existing communications method.

So give me your answers to points 1 and 2, now!

Related links (all of them contain great blog posts, not to be missed!):
Crocs Calls – MissyCheerio
All about Crocs – FeeqSays
What would you like to hear and see from Crocs in terms of Product, Promotions and Events?? – Rebecca Saw
Crocs Trailbreak: Not Entirely Pretty But Kicks Ass – Marcky

The post Social Media: Best method of communication for brands? appeared first on Spinzer - Blogger, Entrepreneur, Celebrity Manager.

The pointers made were exciting, and here’s the gist of it with a little bit of Bytebot‘s summary and my comments:

They invest heavily in Facebook – they have the regular Crocs Malaysia page, as well as a Crocs Ideas page (Crocsideas.force.my). They have over 14,652 fans that like their page. Content is largely what’s coming out in the stores, and what’s to become available before it hits the stores. It is a tool to reach out to all Crocs fans on what to expect, somewhat like a sneak peek which I see it’s a benefit to all fans out there.

There’s some Twitter engagement (@crocsmalaysia), but it does not seem as popular as Facebook (other speakers had similar comments). Its usage being similar to Crocs Facebook fanpage- to inform fans on Crocs related promos & products and to also have a 2 way conversation between the brand and the consumer to further understand what consumers want and expect from the brand. Simply put, it is an avenue for Crocs to “listen” to customer’s feedbacks as it is a key assessment in terms of marketing.

They’re doing blogger engagement. For the year 2010, they’ve picked five:FeeqSays, Rebecca Saw, Marcky.my, MissyCheerio, and Christopher Tock. These bloggers are known as their “official bloggers”.

While the arrangement isn’t made clear with the official bloggers, it is made clear that the official bloggers get free Crocs, in exchange for writing about how Crocs have influence on the daily life of the blogger. Bloggers are basically selling stories, pushing experiences, where their Crocs get involved. I don’t know if there’s a minimum post count/amount of engagement required, or its something you do in passing (which is why I said the arrangement isn’t clear). I do however think that with the proper metrics, story telling and sharing experiences, totally rocks.

To engage with their readers, these official bloggers also get to run competitions on a weekly basis, and the rewards are free Crocs and premiums for winners. Good, it gets more Crocs out there, especially to the non-believers

The only one issue that happened to have sparked the audience interest was when Crocs was asked how the official bloggers were chosen- to which I know for a fact that they were great reasons for each of them, including mua, as explained during the Crocs official launching of site event!

The simple point of it all is that Crocs wants to reach out to all segment of market (undeniably race is one of the main key points in segmentizing demographics in Marketing 101 and many marketers in Malaysia would agree with this as seen in Bytebot’s blog comments), and their strategy was to find out how to tackle the issue at hand, hence having Feeq as a representative of the Malay blogger community! And she wasn’t wrong about it: since then, Feeq has done a lot of outstanding projects to help with it, for example, creating a video of responses between fake and original crocs at his university (recommended to watch!)

All in all I think this goes to show that however hard it is to admit, we still need to have race baced marketing strategies because of our multicultural country. Doesn’t it make it more unique, and challenging, compared to other countries? Yes it does, and to be honest, it’s not much of an issue to start with at least

among marketeers. In the end I suppose it’s the wrong choice of words that sparked it all…

Apart from that, though, the event I thought was a great success! SMCKL events happened every month, so feel free to join in, and as for Crocs Malaysia, I’m very excited to find out what’ in store for us for the next 6 months. Of which, we’ll definitely have something for you by the end of this month, so stay tuned

The post Crocs Malaysia in Social Media Club KL Uncovered appeared first on Spinzer - Blogger, Entrepreneur, Celebrity Manager.

ok la I kid, nothing much but here’s my new pair of Korea Crocs in line with the World Cup happening right now whee!

Put simply, I’ve been selected by Crocs Malaysia to be one of their official blog ambassadors together with:

Ellie from missycheerio.com
Feeq at meaningfool.blogspot.com
Rebecca at www.rebeccasaw.com
Marcky at Marcky.my

It is truly an honour to have the likes of Crocs joining my family of Lumix and Body Express Fitness Club all quite recently, all I need now is money eh? Haha!

Great to have met all of you at the #CrocsParty and do forgive them for the technical glitch, it was my fault ok?

Mucho gracias for your understanding and it was great to see all of you yesterday, even if I didnt’ say hi!

Sent from my iPhone

Posted via email from spinzer’s preposterousness

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